On January 25, Zhouning's Cultural Tourism Consumption Promotion and Intangible Cultural Heritage New Year Celebration series activities were officially launched at the Liyuxi Scenic Area. The event included three main sections: the Blessing Carp Opening Ceremony, the Blessing Culture Theme Garden Party, and the Perfect Ten Blessings Gift Market. These activities promoted China's excellent traditional culture, created a joyful and harmonious festive atmosphere, and were rich in content and diverse in form. The scene was filled with a strong New Year's vibe, with laughter and joy everywhere, allowing citizens to personally experience the charm of traditional culture.

The event site featured an intangible cultural heritage skills exhibition area, where traditional craftsmen such as Zherong paper-cutting and Fu'an silverware makers demonstrated their skills on-site. A Blessing Blind Box lucky draw activity was introduced, combining local specialty agricultural products and cultural creative products. The event drove growth in surrounding catering and accommodation consumption, achieving a win-win situation for cultural heritage and economic development.