...

Cooperation & Communication

East Guangdong, Refreshing Fujian Fu'an Baiyunshan Rode on "Refreshing Fujian" Bullet Train to Guangdong.

编辑: 小编 时间:2014-12-24 15:46:21 浏览次数:

图片251.png

From December 16, 2014 to December 20, 2014, it happened to be the first anniversary for the opening of Xiamen-Shenzhen bullet train and the moment for Fujian and Guangdong being approved together as national free trade zones; "Refreshing Fujian" bullet train loaded with the "good mountain, good water and good air" of Fujian pulled into the Guangdong Railway Station and brought a train of "refreshing air" to Guangdong. This promotion meeting was hosted by the Fujian Provincial Tourism Administration, co-sponsored by all prefectural and municipal tourism administrations, and participated in by some large-scale tourism enterprises. Baiyunshan Scenic Area organized the working staff to bring unique scenic attractions of Baiyushan Scenic Area and get aboard the "Refreshing Fujian" bullet train running all the way south. 

图片252.png

This activity included mainly three on-site promotion meetings respectively in Guangzhou, Foshan and Shenzhen. Zhu Hua, the director general of Fujian Provincial Tourism Administration, attended the promotion meeting held in Guangzhou, conducted personally tourism promotion on the stage for Fujian, and put forward that "the key point of tourism communication lay in cooperation." Fujian Province and Guangdong Province function as important starting points for the Maritime Silk Road. On the meeting, Chen Yihui, the director general of Fujian Provincial Tourism Administration, and Wang Zhihong, the director general of Guandong Provincial Tourism Administration, signed up the strategic cooperation agreement for tourism, got into "Tourism Promotion Alliance for Fujian-Guangdong Maritime Silk Road" and declared the opening of 500 "Refreshing Fujian" stores in Guangdong.

With participants invited from all competent authorities of tourism at all levels in Guangdong, traveling agencies, and journalists, the promotion meeting with "East Guangdong, Refreshing Fujian" as the theme highlighted the brand image of "Refreshing Fujian"; the "experiential" marketing mode and highly refined interpretation of "Refreshing Fujian" with "one cup of tea, one building, one city, one mountain and one road" offered a unique refreshing trip to the guests; this promotion meeting successfully won a wide attention from the tourism industry in Guangdong. In this activity, Baiyunshan Scenic Area displayed the marvelous spectacle of stone mortars -- "Baiyunshan Fairyland" in front of Guangdong tourism practitioners, news media and ordinary people, strengthened the communication with competent authorities of tourism at the provincial and municipal levels and the exchanges with all major scenic areas in the province, and completed successfully the tasks for tourism promotion.