Exchanges and Interactions for Mutual Benefits -- "Water Tour in Fu'an - Zhouning" Fuzhou Tourism Promotion Meeting
编辑: 小编 时间:2014-12-03 15:45:40 浏览次数:
On November 21 and 22, "Exchanges and Interactions for Mutual Benefits -- "Water Tour in Fu'an - Zhouning" Fuzhou Tourism Promotion Meeting was held in Fuzhou launched by Ningde Tourism Administration, Fu'an Municipal People'sGovernment, Zhouning County People's Government, Fu'an Baiyunshan Scenic Area Management Committee, Fu'an Tourism Administration, Zhouning Tourist Administration and Zhouning Scenic Area Management Committee. Fu'an and Zhouning act as the counterpart cities of Shanhai Coordination Program. This activity was another move integrating scenic areas within their territory after the promotion activity jointly held in Wenzhou in November 2013.
On the afternoon of 21, the indoor promotion meeting gathering tourism insiders in Fuzhou kicked off at Fuzhou EMPARK Hotels & Resorts. The promotion meeting received strong support from Fuzhou Tourism Administration, Fuzhou Tourist Association and all sectors of society. Li Chunmao, party member and deputy director general of Fuzhou Tourism Administration; Chen Caiming, deputy director general of Ningde Tourism Administration; Chen Changdong, Chairman of Fu'an People's Political Consultative Conference; Yang Daohui, direcor of Fu'an Baiyunshan Scenic Area Management Committee; Zhou Yan, director general of Fu'an Tourist Administration; Sun Hansheng, chairman of Fu'an Tourist Association; Zhou Jianbin, member of the standing committee of Zhouning Committee of the Communist Party of China and secretary of the United Front Work Department; Deng zhongwei, Deputy County Mayor of Zhouning People's Government; Ma Xiaoming and Zhou Ning, director of Zhouning Jiulongji Scenic Area Management Committee; Zheng Jianhui, director general of Zhouning Tourism Administration; members from Fujian Daily, Fujian TV News Center, FM100.7, Fujian Radio & Television Network, Fujian News Channel, Strait News, Southeast Express, CCTV Net Travel Channel, www.fjsen.com, fj.people.com.cn, fj.sina.com.cn, fj.qq.com, news.ifeng.com, Fuzhou TV, Fuzhou Evening News, major travel agencies, self-driving tour organizations and e-commer representatives of Fu'an, Fuzhou and Zhouning, attended this meeting, totaling over 150 participants. At the promotion meeting, the beautiful landscapes of each scenic area in Fu'an and Zhouning were fully demonstrated through videos, PPT and texts and also preferential ticket policy was introduced targeted at the tourist market in Fuzhou.
On 22, the marketing and promotion activity targeted at tourists in Fuzhou kicked off at Fuzhou Powerlong Square. On the scene, performances, Q&A, lottery, QR code scanning, distributing publicity materials and other activities were carried out to market and promote landscape characteristics and tourist products to citizens in Fuzhou.
This activity displayed the natural scenery, historic culture, folk traditions and customs, business travel and other tourism resources in Fu'an and Zhouning targeted at Fuzhou market. As a result, the cooperation and exchange among tourism industries in Fuzhou, Fu'an and Zhouning was further intensified, the cooperation contents deepened and cooperation level increased in terms of brand building, product marketing, tourism investment and civilized tourism and joint development greatly promoted of the tourism industry in these three areas.
After the promotion meeting, the tourism market in both Fuzhou and Fu'an initiated a new cross-regional and interactive tourism marketing mode immediately. On November 29 and 30, at the request of Fuzhou Siji Yangguang Travel Agency, Fujian Chunqiu Travel Agency and China International Travel Service Limited Gulou Hot Spring Office, Baiyunshan Scenic Area carried out a "RMB 1 tour to Fu'an Baiyunshan Scenic Area" promotion activity in the slack season and as a result, nearly 4,000 tourists from Fuzhou visited the Scenic Area in these two days. From November 29 to December 3, the 5-day "Ancient Hot Spring Capital - Fuzhou"" Tourism Promotion Meeting organized by Fuzhou Tourism Administration was held in Qingdao and Weifang, Shandong Province and Baiyunshan Scenic Area also attended the meeting at invitation. While demonstrating the splendid stone mortar resources, the four-day coastal leisure route of "historical and cultural blocks in Three Lanes and Seven Alleys -- Qishan Forest hot spring resort -- Taimushan/Baiyunshan -- Gushan Scenic Area" was rolled out for travel agencies and citizens in Qingdao and Weifang, achieving bundling marketing of scenic areas in five cities and one region in northeast Fujian.