On May 25, the 2025 (9th) China Brand Bo’ao Summit was held in Hainan. Themed Celebrating China Brand Day and Building a New Future for Brand Development, the summit brought together leaders from relevant ministries, government representatives, industry experts, industrial park representatives, Fortune 500 brands, and outstanding entrepreneurs from across the country. They gathered to focus on brand building in the new era, explore paths for brand transformation and upgrading, and contribute to the high-quality development of the China’s economy.

At the highly anticipated Bo’ao Culture and Tourism Summit, Taimushan was awarded the title of Most Beloved Tourist Destination by Consumers in 2025. This honor not only recognizes Taimushan's unique natural scenery and profound cultural heritage, but also reflects the high praise from a broad base of tourists.

The summit gathered numerous culture and tourism professionals to discuss industry development. Taimushan's recognition has not only enhanced the scenic area's visibility but also provided a platform for exchange and learning with culture and tourism practitioners from various regions. Moving forward, Taimushan will use this award as a new starting point to further explore its distinctive resources, improve service quality, and continue to strengthen its brand, attracting more visitors to come and experience its beauty.